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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Atlantic City to Host Black History Month 2022 Tribute

January 18, 2022

Black History Month is approaching fast, and Atlantic City will be the site of one special celebration featuring a pop-up museum exhibit and a special performance by Kirk Franklin, among other events. The Hard Rock Hotel & Casino Atlantic City announced on Wednesday, January 5 that they will be the site of a special tribute to Black…

Beat Blue Monday with Hard Rock Hotels and Resorts’ 50th Anniversary Exclusive Offer

January 18, 2022

17 January 2022: Hard Rock Hotels and Resorts announces a worldwide exclusive offer for stays in 2022 to celebrate the brand’s 50th Anniversary, launching today on ‘Blue Monday’ (17th January 2022). Coined in Europe as the saddest day of the year, Blue Monday typically falls on the third Monday of the month, when Northern Hemisphere…

Hard Rock Hotels® Brings REVERB by Hard Rock® To Europe

January 13, 2022

The Hotel Brand Will Launch its First European Property in Hamburg, Germany HAMBURG, Germany, Jan. 13, 2022 /PRNewswire/ — Hard Rock Hotels today announced plans for the opening of its newest REVERB by Hard Rock set to take center stage in Hamburg, Germany. Slated to open in mid-2022, the RIMC Hotels & Resorts Group will operate the hotel…

Hard Rock Cafe Launches Pilot Program for New Burger in Partnership With Lionel Messi

January 11, 2022

HOLLYWOOD, Fla., Jan. 11, 2022 /PRNewswire/ — Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi. Starting today, the burger will be exclusively available at the Hard Rock Cafe Miami, FL and Hard Rock Cafe Hollywood, FL before its global release on March 1.…

HARD ROCK INTERNATIONAL’S 22nd ANNUAL PINKTOBER CAMPAIGN BREAKS FUNDRAISING RECORDS

December 23, 2021

Hard Rock Raised Funds for Breast Cancer Research with Merchandise, Events, Menus and More Hollywood, Fla. (Dec. 23, 2021 /PRNewswire) – Hard Rock today announced that its 22nd annual PINKTOBER campaign raised over $700,000 representing the largest amount Hard Rock has fundraised since the program began in 2000 and donating millions of dollars towards breast cancer research throughout…